On Tuesday, October 18, 2016, MUJI opens its third Canadian, highly anticipated new location at the Yorkdale Shopping Centre (3401 Dufferin St). The Yorkdale location spans over 6,375 square feet and welcomes three unique service experiences, all brand new to Canada.
A tie into MUJI’s mandate of omotenashi, a Japanese way of treating guests with attentive care, the only location where this exists in Canada, MUJI Yorkdale features two in-store personal shopping consultants: an interior advisor and a styling advisor, experts in the brand’s home decor and fashion selections. Also only at Yorkdale, the store welcomes an embroidery studio to customize MUJI product on-site.
Mujirushi Ryohin, MUJI’s spelled out name in Japanese, translates to “no-brand quality goods,” speaking to the company’s creation of simple, low-cost, good quality products. In addition to the brand’s iconic top-selling gel ink pens, well-fitted beads sofas, organic cotton shirts and ultrasonic aroma diffusers, MUJI Yorkdale offers a selection of new garments and accessories, new food items, as well as MyBag totes with exclusive Canadian designs. Yorkdale store departments include garments (men, ladies and children) and accessories; health and beauty; stationery; storage and furniture; bedding; kitchenware; food; as well as stamp and embroidery stations.
Founded in 1980, at MUJI’s core is the eye for creating simple, low-cost, good quality products, achieved by streamlining the manufacturing process, through three different avenues: material selection, inspection process and packaging simplification. MUJI uses only unbleached paper for its packaging and labels, for example. MUJI does not set out to make objects that entice responses of strong affinity, but rather ones that fill a role.
MUJI’s goal is to give customers a rational satisfaction, expressed not with “This is what I really want” but with “This will do.” Traditionally “This is what I really want” expresses both faint egoism and discord, while “This will do” expresses conciliatory reasoning, even suggesting resignation and a little dissatisfaction. MUJI’s goal is to sweep away that slight dissatisfaction, and raise the level of the response “This will do” to one filled with clarity and confidence.
MUJI expanded to Canada in 2014, with the opening of Toronto’s Yonge and Dundas location (20 Dundas Street West), followed by the launch of the Square One Shopping Centre location in Mississauga. MUJI plans to expand further and to open stores across Canada.
At present, there are more than 700 MUJI stores around the world, carrying more than 7,000 items ranging from clothing and household goods to food and even houses.